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2019 Social Media Champions | APS
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APS Scientific Meeting | April 3-6, 2019 | Milwaukee, WI

Combating the Opioid Epidemic through Innovations in the Treatment of Pain

Thank you for being a #APS2019 Social Media Champion!

We thank you for your willingness to participate on the social media team for the American Pain Society’s Scientific Meeting in Milwaukee, WI. Our goal is to increase the online engagement for APS’s Scientific Meeting before, during, and after the meeting. Social media represents a unique and powerful opportunity for connecting with other meeting attendees and APS members. We want you to be a part of our growing social community. That is where you will play an integral part, because your knowledge and passion for the APS Scientific meeting will go a long way to help us grow!

This playbook is your guide to navigating social media. It will help you understand how you can participate in our #APS2019 social media program, which will help us develop our social community and bring awareness to APS and APS’s Scientific Meeting before, during, and after the event. !With your engagement in social media, even people who are not attending the meeting can learn about all the new and exciting things happening at APS! We want you to interact with our social media posts, discover #APS2019 conversations happening in our community, and become an APS advocate! Here are some helpful guidelines to prepare you for spreading the word and sharing your knowledge through social media.

Follow our APS Social Media Channels:

Twitter:  https://twitter.com/AmericanPainSoc
Facebook: https://www.facebook.com/americanpainsociety/

Participate in the #APS2019 conversation and share our posts!

General Guidelines

You should feel empowered to share relevant articles, resources, best practice tips, photos of events, and more. If you do choose to discuss APS on your personal social channels, please identify yourself as an advocate of the APS Scientific Meeting.

Here are a few points to remember. Always strive to be:

  1. Clear and concise: Communicate in a way that is easy to understand.
  2. Short and simple: Social media is about the ongoing, quick exchange of ideas. Your posts will build on themselves over time.
  3. Responsible: Social media is permanent. When we make a mistake, we own up to it.
  4. Authentic and transparent: When responding to a comment or when sharing content, represent yourself clearly as an APS member or #APS2019 Champion. For example, you can add this text to your Twitter bio: @AmericanPainSoc Member, #APS2019 Champion. My tweets are my own.”

Never live tweeted before?

It’s ok! If you need more information on how to live tweet at an event, explore the resources below:

How to Live Tweet

When live tweeting, the goal is to direct attention to the Scientific Meeting as it is happening. If you are attending the event in person, feel free to quote or comment on a specific lecture or workshop, highlight a really cool poster, or remark on the overall meeting. Pictures are also helpful to include when live tweeting. You can also engage with and/or retweet posts by other attendees. If you are not in Milwaukee, you can still participate in the live tweeting by watching the #APS2019 live stream and commenting on the event posts.

Here are a few key reminders of our #APS2019 Twitter strategy:

  • Use Twitter: Prior to and during the conference, try to send a tweet at least once a day. You can include quotes from speakers, information about poster sessions, or details on the current workshops you are attending. You can also retweet other attendees.
  • Follow and Engage Others Who Tweet: Use the Twitter @handles for the other Twitter team members, as well as for Scientific Meeting speakers.
  • Always Use the Hashtag #APS2019: This is the official hashtag of the meeting. Using the hashtag will bring recognition to the conference and your tweets will display on the #APS2019 feed.
  • Include Photos: Tweets that include photos are visually appealing and more likely to be retweeted. However, use your judgement and do not tweet anything you would not want tweeted about yourself! Also, respect conference rules about unpublished data photography; be sure to ask presenters if they allow their poster and/or presentation slides to be photographed.
  • Have Fun: Twitter can be a fun tool that adds to your overall attendee experience and can help ensure that the meeting content reaches far beyond the walls of the conference.
  • Come to our Tweet Up: Stay tuned for the location of an IRL (In Real Life) meetup for #APS2019 Social Media Champions. We will share details on a time and place where the team can meet up and take a photo!

Rather than only tweeting the name of the presenter and title of the presentation, think about the following questions:

  • What is the main message/soundbite of the talk?
    Example: Inbred mouse models may account for low translational success rates for analgesics. @TuttlePhD proposes using outbred mice for future preclinical drug screening. #APS2019
  • Is there an important new finding?
    Example: A new systematic review by @EmmaFisher1 & colleagues finds no high quality RCTs of pain medications in children. It’s #time4change. #APS2019
  • Use other hashtags! These engage new people who follow those hashtags but who may have not heard of the Scientific Meeting.
    Example: Can brain imaging help us find a #biomarker for #chronicpain? Hot debate at #APS2019 today!
  • Include links to papers, trial protocols, etc. where readers can find more info about your tweet.
    Example: #translational #pain paper out by @_ljmartin @JeffreyMogil describing stress-induced HYPERalgesia in males. Repeated pain testing in same context leads to increased stress/pain responses in males– testosterone/ PKMz may explain sex difs. <<INSERT LINK TO ARTICLE>> #APS2019

You can also tweet about upcoming talks/presentations/social events for other attendees. For example:

  1. I’m presenting our latest data on diagnostic uncertainty in adults with fibromyalgia in today’s poster session. Come find me at #APS2019 Poster 33 at 3:30 pm in the exhibit hall!
  2. Trainees at #APS2019! Come meet other trainees at the trainee meet-up tonight at 6:30 in the atrium! See you there!

Here are a few examples if you need a place to start.

Before the meeting

    • I’m attending the @AmericanPainSoc Scientific Meeting in Milwaukee. Will you be there? #APS2019
    • Let’s talk #painscience – I’m excited to hear about [insert session title], at #APS2019.
    • The latest research in pain science and management is at #APS2019 – I’m looking forward to seeing the pain community in Milwaukee!

During the meeting

    • I’m listening to (speaker) discuss (topic) at #APS2019!
    • Landed in Milwaukee! Who’s ready for some beer and brats?! #APS2019 has a packed schedule, can’t wait to take a deep dive into [insert topic/session].
    • Excited to be at #APS2019! Who is attending the Early Career Forum Reception & Networking event?
    • Start the day off on the right side – join me for some morning yoga! #APS2019

After the meeting

    • My favorite part of #APS2019 was <insert photo/description>!
    • A stand out moment at #APS2019 for me …

Social Media Flow ChartSocial Media Response Flowchart & Tips

Although negative comments are rare, this flowchart can help you decide when, and how, to respond to comments. If you see a post tagging @AmericanPainSoc or #APS2019 that needs attention, please escalate it accordingly and report it directly to APS or your social media captains. When reporting or blocking inappropriate posts or users, make sure to report abusive content or spam that violates the policy below. In the case of conference hashtag spam (see policy violations below), it is best to block and report that post or user.

smart responseWhen In Doubt, Ask!

Please contact Zeina Yacoub if you have additional questions.

Follow your Social Media Team Captains:

Alex Tuttle (@TuttlePhD)

Kate Sadler (@katesadler77)

Michelle Failla (@faillaphd)

#APS2019 Speakers you can follow and retweet: