The "It Doesn't Have to Hurt" social media initiative (#itdoesnthavetohurt) starts in September. This campaign will encourage people to share and discuss children's pain through blogs, videos, Twitter parties, Facebook polls, and social media images, all posted and promoted on the YMC website and social media. It will cover a range of topics in children's pain, including both acute and chronic pain, from newborns to adolescents.
The campaign is in partnership with Erica Ehm's Yummy Mummy club.ca and plans to use social media to make sure research evidence about children's pain management gets directly into the hands of parents who use it. This work is primarily funded by the Canadian Institutes of Health Research (CIHR).
Visit the American Psychological Association blog on the "It Doesn't Have to Hurt" campaign.
Use and follow #itdoesnthavetohurt to engage in social media content within your professional and personal networks.